The C position is out of the loop
In just a few months in 2020, Golden Magnet won 9 domestic innovation and entrepreneurship competition awards, including 7 first prizes/gold awards: the first prize and investment value award of the innovation enterprise group of the 2020th "Nano Star" Innovation and Entrepreneurship Competition National Finals in 2020; Gold Award of the 2020th China International "Internet +" College Students Innovation and Entrepreneurship Competition in <>; In <>, the first prize of the <>th "Guangdong-Hong Kong-Macao Taiwan College Students Innovation and Entrepreneurship Competition" National Finals...
The excellent results of Golden Magnet Hainer in major competitions have attracted the attention of many investment institutions. Who is Jin Magnet Heiner? With what is the C position in the major competitions?
Guangzhou Jinci Haina New Material Technology Co., Ltd. was established in May 2018 in Guangzhou, the company is positioned to take technological innovation as the first driving force, to provide customers with world-class products and services.

Jinci Haina new energy vehicle on-board magnetic core

Photo|Golden Magnetic Heiner

The company's products are mainly high-performance nanocrystalline magnetic cores, self-developed material formulas, patented self-developed processes and equipment to make the products better than foreign countries. At present, it has widely replaced imported magnetic cores in the fields of 5G power supply, new energy vehicles, precision sensors, industrial power supply, photovoltaic wind power, consumer electronics and other fields.
In the future, a number of world-leading electromagnetic materials will be used in energy, information and other fields, promote domestic industrial upgrading, and provide high-quality materials and services for all walks of life.
The founder, Wang Yongfei, worked in China Southern Power Grid after completing a master's degree in materials science and engineering at Guangdong University of Technology. Learning and work experience, Wang Yongfei has theoretical accumulation and practical experience, but also let him deeply feel the gap between domestic technology and products and foreign countries, the domestic high-end core market is almost monopolized by German VAC and Japan's Hitachi Metal, domestic high-end magnetic core is facing the pain point of the technology "stuck neck" industry.
Wang Yongfei decided to go to the sea to build his own domestic high-end magnetic cores, "if you don't want to be controlled by people anymore, someone has to break through." The English name "Joinchina" means to gather the world's top amorphous nanocrystalline core technology and talents to China, and Wang Yongfei is determined to create the era of China's "core".
In September of the same year, shortly after the company was registered, Wang Yongfei applied for a doctorate in engineering from the School of Materials Science and Engineering of South China University of Technology, starting his study career of "furnace reengineering".
When asked why he started a business while studying for a Ph.D., Wang Yongfei explained that he believes that he still needs to strengthen basic research capabilities and make more preparations for product iteration, and the company also needs to draw more wisdom and attract more scientific research talents from the top expert team in the scientific research field.
Wang Yongfei continues to put forward higher requirements for himself, hoping to work with his team to help the transformation of China's nanoscience and technology achievements through high-value patents.
Wang Yongfei said, "Some people who do technology may think that their technology is the best, but I feel that the higher I go, the more things I need to learn." ”
With the efforts of the R&D team of Jinmag Haina, up to now, Jinmagnet Haina has authorized/applied for 7/22 invention patents, focusing on the composition formula of nanocrystalline materials, and with its research and development of 5 nanocrystalline high-performance magnetic cores, in 2020, it has repeatedly won the championship, successfully ranked C out of the circle, and has become a shining star in entrepreneurial enterprises, and a number of well-known investment institutions are currently negotiating with it.
Technology accumulation
In 2020, Jinci Haina shined in the spotlight, relying not on luck, but on the professional scientific research background and enterprising scientific research spirit of Wang Yongfei and the R&D team.
In the second phase construction project of China's major scientific infrastructure China Spallation Neutron Source, Wang Yongfei and his team worked day and night to debug the process, and after layers of screening, successfully became the exclusive supplier of magnetic cores for China's first pulsed spallation neutron source in 2018.
In order to improve confidentiality and shorten the detection and replacement cycle, the hash neutron source must be completely localized, and the comprehensive performance must reach the international advanced level, which also puts forward very high requirements for the performance of the core.
Wang Yongfei admitted, "It is not easy to get this opportunity. In order to make the product meet the requirements in the shortest possible time, Wang Yongfei and the research team traveled day and night to different laboratories, "During that time, we almost did not see the sun outside for two consecutive months, and we did not sleep well." ”
Wang Yongfei recalled, "It's okay to suffer a little, during the field investigation of the neutron source base, this big scientific device like a maze shocked me, and I was born with a sense of responsibility and mission, and I was determined to go all out for this matter." ”
With the feelings of home and country, Wang Yongfei was strong, and finally the nanocrystalline magnetic core with independent intellectual property rights developed by them became the only product that met the requirements of neutron sources after repeated testing and screening.
Through this project, Jinci Haina is proud to become a member of the promotion of the complete localization of China's large scientific equipment. Because of the foundation laid by this experience, Jinci Hainer successfully applied for the National Natural Science Foundation of China in September 2020 with the Chinese Academy of Sciences "Research on the High-energy Neutron Irradiation Effect of Beam Transformers Based on Amorphous-Nanocrystalline Alloys".
This is a further recognition of the technical level of Golden Magnet Heiner.
"Although this kind of project is not very profitable, the project itself can promote the further development of nanotechnology in our company and our country, and we enjoy it very much." Wang Yongfei said, "The domestic magnetic core low-end product market has been relatively mature, the entry threshold is not high, many companies can also do a good job by relying on the gourd painting scoop, but the high-end market such as precision current sensors, new energy vehicle electric drive controllers and other products, the degree of localization is very low." What we want to do is to use our expertise to fill the shortcomings in China. "The formation of the core competitiveness of enterprises is the result of technology accumulation.
In addition, in September 2018, South China University of Technology and Jinmag Haina reached a cooperation agreement to establish the "Joint Research Center for Magnetic Materials and Devices", aiming to develop high-performance amorphous nanocrystalline soft magnetic materials and devices.
Product advantages
Combined with technology research and development and product practice, Jinmag Haina has explored a set of self-developed and original material formulas and patented self-developed processes and equipment, so that the nanocrystalline cores produced by it have excellent characteristics:

First, the loss is small and the energy saving is large;

Second, it is easy to form and short process;

Third, the yield rate is as high as 98%;

Fourth, the original element ratio makes it difficult for peers to imitate.

Compared with the international level, Golden Magnet Heiner also shows certain advantages, "Compared with German VAC and Japan's Hitachi Gold, our core performance can be said to be comparable, and in some aspects can even surpass them."
For example, Hitachi Metal's official data shows that their latest grade 3K50T core can reach 100 at 31000kHz, VAC100kHz permeability is 35000, and our permeability can reach 100 at 38000kHz, which helps accelerate the high frequency and miniaturization of products. ”
Golden Magnet Hainer gradually built its own core technical barriers.

Gold magnetic Haina common-mode inductor corePhoto|Golden Magnetic Heiner
At present, international trade has been setback, the risk of foreign supply chain breakage has risen, and the new development pattern with domestic circulation as the main body has given Golden Magnet Haina more opportunities to grow against the wind. As the saying goes, opportunities are always reserved for those who are prepared, and the harder you work, the luckier you are.
At present, the products of Jinci Haina have been widely used in the field of national defense industry. Used in torpedo detection system, the detector volume can be reduced by 50%, and the detection sensitivity can be greatly improved; Used in Beidou satellites, it can ensure that the communication power supply can still work normally stably during liftoff; Used in land tanks, it can ensure that the tank runs at high speed and starts at great speed; Used in new energy vehicles, in extreme weather of -40 °C ~ 120 °C, the core change can be kept within ±5%.
In 2020, Jinci Hainer and the Institute of Modern Physics of the Chinese Academy of Sciences cooperated to use the domestic magnetic core of Jinci Haina in heavy ion accelerators, contributing to the progress of China's nuclear physics research.
At present, Jinmag Haina has 7 series of 23 products for the four core application fields of terminal charging, new energy, high-end equipment manufacturing and Internet of Things manufacturing. The company has not only obtained the international standardized ISO9001:2015 quality system certification, the international automotive industry IATF16949:2016 system certification, but also entered the warehouse of technology-based small and medium-sized enterprises in May 2020, and was recognized as a national high-tech enterprise in December 5.
moat
Although Jinmag Hainer has relied on its own precipitation accumulation to make its technology reach the international leading level, and has widely achieved import substitution in many fields, but Jinmagnet Heiner is also fully aware that in the "magnetic core", which is an immature track in the high-end market, enterprises need to build their own moat, so that the company has the ability to continue to increase R&D investment and enrich R&D team in the future, so as to explore a more long-term and mature brand strategy.
In addition to deeply participating in the research and development of high-precision technology, Jinmag Hainer also extensively cooperates with terminal manufacturers in the field of consumer electronics to rapidly expand revenue. At present, Jinci Haina provides Tesla, Xpeng Motors, Mercedes-Benz, Volkswagen and other brands of new energy vehicles with electric drive controllers and on-board DC/DC converter cores that can adapt to extreme weather, and also cooperates with Microsoft, Dell, Huawei, OPPO, Xiaomi and other computer and mobile phone manufacturers to supply fast charging technology.
Under the severe negative impact of the epidemic on the global economy in 2020, the company's revenue increased from more than 2019 million in 600 to more than 2020 million in 1500, "We have been receiving new orders recently, and the revenue in 2021 should increase by 3 to 5 times compared with this year." Wang Yongfei revealed.
At this point, the strategic map of Jinmag Haina has gradually become clear.
On the one hand, through the large-scale sales of standardized or customized core component products at low premium, the company can quickly increase profits, maintain the company's normal operation, and provide support for scientific and technological research and development.
On the other hand, through joint design and provision of professional solutions with downstream terminal manufacturers, and joint research and development with scientific research institutions to promote the transformation of scientific research achievements and other high-premium services, we can achieve a win-win situation for all parties and continuously enhance the core competitiveness and brand reputation of Jinci Haina in the service.
Jinmag Hainer positions its role as a core technology solution provider, and technology-based products and services will be the main source of revenue for Jinmag Haina in the future.
From this point of view, the future layout and investment of Jinmag Haina in brand building, product sales, technical services, scientific and technological research and development, etc., may be the key factor determining whether it can stand up and go out on behalf of China's magnetic core enterprises in the future.
At present, Golden Magnet Heiner is preparing financing plans to expand production lines and invest in experimental platforms, constantly enlarge its own market territory, consolidate the strength of R&D team, and constantly copy this set of strategic logic into new production lines and R&D platforms, and build the copper wall and iron wall of Golden Magnet Heina.